Adverts in the Air
Release Date: 2007-01
Articles
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Getting there is half the fun!
The Advertising Archives is located in
North West London and has over one
million examples of British and American
press adverts and magazine cover
illustrations spanning the last 150
years. Our travel section is extensive
and regularly used by newspapers, magazines, book publishers and all manner
of researchers. For appointments or more information please contact library@advertisingarchives.co.uk
www.advertisingarchives.co.uk
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Creating Ads That Sell
Lawrence Allen has over 15 years experience as a marketing professional and a successful real estate investor. His
experiences with numerous real estate, marketing and financeprofessionals has enabled him to develop a marketing
system andEbook for people trying to sell their home on their own. The For Sale By Owner (FSBO) Hassle-Free
Home Sale System has received many praises from real estate professionals and home owners alike.
http://www.fsbosaleshelp.com
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Designing Visiting Cards
Plugins. Inside Images is designed for image only tutorials, covering details about digital arts, filters and plug ins.
Atul Thakur, is currently working as a Graphic Designer, offering online training and consultancy through Inside
Images. Inside Images (the site) is Digital Art portal designed for everyone interested in Photo Effects and digital
arts. It is a useful place to find free downloads and comprehensive resources. Site publishes the reviews of the plugins,
helping users before purchase. Our frequently updated tips and tutorials cover most popular plugins and filters
in the graphics industry. Our goal is to develop Inside Images into the complete Digital Art portal on the net.
www.insideimages.net
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Types of logos
Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses.
Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators,
then designs logos, business cards, and other marketing materials and websites to reflect that differentiation,
as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping
small business owners stand out in front of their competition and attract more clients. Hundreds of small business
owners across the US and Canada have relied on Erin to create content and visuals that support their brands.
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The fine art of designing a logo mark
Armed with a Masters Degree from the School of the Art Institute of Chicago, Bob worked several years as an Art
Director with Benton & Bowles, a prominent Chicago Advertising firm. Upon arriving in San Francisco, Bob
worked as a designer for such companies as Apple Computer, Clement Mok Designs, and Esprit de Corp. In 1990,
Bob started Maus Haus, an award winning Design Company devoted to developing and designing interactive new
media applications. He sold Maus Haus in 1997. Bob joined Roger Black’s west coast office as Vice President of
Design for the Interactive Bureau. Bob has been the Managing Director of Creative for Groundswell.net and Creative
Director for Organic Online. Bob has taught Multimedia at the Academy of Art College in San Francisco,
and the San Francisco State’s Multimedia Studies Program. He has been a speaker at HOW Design Conference,
MacWorld Expo, Seybold, WEB99/2000, COMDEX, Builder.com. UDA/Edgewise, Web Design World and has
been a judge for the New Media Invsion Awards. He has also been published in New Media magazine, SF Examiner,
The Wall Street Journal, NY Art Director annual, Adobe Magazine, Nautilus, a CD-ROM magazine, and
Macromedia’s annual developer CD-ROM. Bob Slote http://www.codesta.com
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The Design of Stuart's Foods logo
2h is a design consultancy committed to delivering high quality design solutions to its clients. We have over 20
years experience in design for print including: corporate identities, point-of-sale, packaging, brochures, catalogues,
national press and magazine advertising and the art direction and layout of company websites. 2H also designs
all aspects of book publishing both nationally and internationally for trade and private press including cover design,
book design, publicity, advertising and point-of-sale. 2H Design is constantly looking to develop new business
relationships and new projects. You can see a presentation of our work on the CD and to see even more of the 2h
portfolio please visit www.nedof2h.net.
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Wax model girls in advertising
Quite often in advertising, the photo you see is not the one that came out the camera!
There is a lot of retouching involved in order to make the image attractive to the reader.
The photo retoucher is like a digital make-up artist, fixing natures imperfections to sell
the perfect product. For this image we have a model that is meant to look like a wax
figure. Therefore a lot of the retouching is based on smoothing out the skin and creating
drama. We use a lot of gaussian blurs and painting with a stylus tablet in this exercise.
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Album graphic
This piece is based on the work I did for the album Los Paseantes by the experimental
composer from Buenos Aires, Ulises Conti. Inspired mostly by his music, of course
I like to work while listening to music but when it’s the artwork for an album it’s
like killing two birds with one stone. Another piece of inspiration was the title of
the album which in english means “The Strollers”, like strolling through the beach,
and being his music very experimental I thought of it as mind strolling, therefore
the images I used for the illustrations are of him in an introspective mood. All of this
combined with my own organic and layered style has an end result that hopefully
you can enjoy.
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How to quickly render a photo real image
In this tutorial, I’ll show the reader how to use RenderMan’s global illumination techniques
to create highly realistic lighting with minimal setup. Keep in mind… copy. You
can achieve drastically different looks by simply rotating the RenderMan Environment
Light and trying different HDR images. You can also try changing the Environment
Light Shadowing attributes to Color bleeding and experimenting with different shadow
bias, gain and light intensity. I ve used tools: Maya and RenderMan for Maya. Support
Gear: BOXX Technologies 7400 Dual Opteron Model 270, 4GB Ram, NVIDIA
Quadro FX 1400, Windows XP Professional x64 Edition.
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How to convert a plain illustration in a textured image
Most of the times you have a plain illustration, but it’s not to difficult transform in
a textured image, you just need the sketch and scanned pictures, or textures or anything
else that can help you to do unique piece, because you add a different concept
with the tools doing a great effect, to maximize the image quality.
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Vivid Imagination
The joy of being a graphic designer is the fact that there are no boundaries for what
you can create visually. At Vivid Candi, our branding for our own self image is
based on surreal scenes that can’t be real, but look real.We take the time to zoom in
1800% and remove any discolored pixels around any object we drop into the overall
scene. In this instance, it’s eye-balls and fish. The other very important thing to pay
attention to is lighting. Any object you drop in must match the lighting of the overall
scene. So make sure to use your dodge or burn tools, brightness and contrast or any
other tool to modify the lighting to be as close to the scenes lighting as possible. When
you pay attention to detail, you’ll always get the end result you have visualized.
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Designing the shape of products to come
Esko is the world leader of packaging pre-production solutions. Key product lines include a range of workflow software
modules covering the entire supply chain and integrating graphics, structure and project management; flexo
Computer-to-Plate systems; cutting & creasing tables for short-run production and sample making in packaging
and sign & display markets. Esko is headquartered in Gent, Belgium, and employs over 700 people worldwide.
R&D and manufacturing facilities are located in Belgium, Germany, Norway, the United States and the Czech
Republic. Esko has regional sales and support organizations in a number of countries throughout Europe, North
America and the Asia/Pacific region, including Japan and China. Its products are also distributed through a global
network of resellers. For more information, visit Esko’s web site at www.esko.com There should be no surprise that
brand managers at consumer package companies (CPC) have a greater desire to micromanage the product development
supply chain. Phil Lempert reported in Inside the Battle for your Supermarket’s Shelves that roughly 22,000
products are available in the typical supermarket. While more than 21,000 new products are typically introduced
in the US each year, less than 1,500 actually make it to the store shelves.
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It's what you know
Creative Partnerships In The Ad Racket
By Borys Nikitiuk with special guest Bruce Parkinson
In the business world today, partnerships are formed for many reasons. They may include growth potential, diversification or financial stability. In the advertising business the reasons are different. In most agencies around the world creative partnerships are an essential part of the agency structure.
Normally, writers are teamed with art directors and assigned a variety of accounts…
Article soon will be available in a download section.
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The weirdest south american posters & billboards
Theuncoolhunter.com is a website/magazine designed for a reader who wants to enrich him or herself with information
related to the new trends. In order to stand out from the other, let’s say, conventional websites of coolhunting
and trendscouting, The Uncoolhunter wants to go further and show the other face of the trend: the no trend
and worship the uncool (the trash, the bizarre, the kitsch, the cheap pretentious, the expensive sold to a lower price,
the freak, the badly designed, the surreal, the hyper-real, the incoherent, the under professional, the under scientific
and the underdeveloped). A group of everyday life observers makes it possible. The Uncoolhunting is an unlimited
phenomenon and pretends to be the icon of trend research. When doing research on outdoor advertising communication
in South America we have observed that the most creative billboards, winners of international awards, and
the uncoolest posters and popular street artvertising can coexist in the same cities.
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Elemental Rebirth
My passion for art really started (probably like most) as a kid who loved to draw. My parents would take me and
my sister out to eat and at the restaurants most of the place settings would have a paper placemat that I would flip
over and say Mom can I have your pen. My dad would draw these puppies, and I thought they were the coolest
things, until I actually started to draw myself.
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Worldwide Advertising Agencies
Portfolio of the great Advertising agencies all over the world.
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